Hardware Hiring Campaign

After Effects • Digital Illustration • Campaigns

In a challenging mid-pandemic employment environment, I was tasked with creating a cohesive, general campaign to recruit applications for this store's eleven locations.

I started with a wide vision and whiteboard brainstorming sessions to pitch a concept that integrates each local community with the nearby hardware store. The scope was reduced due to budget and project goals. It was an opportunity to refine a plethora of ideas into a simple, clean design for a difficult client.

I ended up integrating a digital illustration of our storefront with some motion to create a welcoming feel for potential employees and customers.

https://video.wixstatic.com/video/0aa6ea_db6438a898d64b67b0944f88f40e4b5c/1080p/mp4/file.mp4